Facebook Pixel Overview

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Coming soon...

Article:

You can integrate your Facebook pixel to have Convertri automatically include it on your pages and fire events automatically.  

We send the following events:

Lead: When someone submits an opt-in form you’ve connected through Convertri, either API or HTML. The pixel won’t fire if you have a form in a custom HTML element. 

Initiate Checkout: this one is when someone clicks a button with its mode set to Open Checkout.

Purchase: When someone buys a product through the Convertri Cart.

Events fire at the point it happens, not on your Thank You page. This means you can redirect to whatever page you wish - it doesn’t matter if your thank you page is on Convertri.

It will be blocked by the cookie consent footer if it’s being used.

Form Field Data: On form submission the following data is sent to Facebook: name, email and phone number. (Improves event match quality).

NOTE: This is the very first stage to getting our Conversion API properly integrated, and we’re hoping to have Facebook’s approval on that soon.

Integration

Log onto your Dashboard and navigate to your Account screen, and then in the left hand side menu click on Integrations -> Facebook Conversion.

Click on Setup, add your Pixel ID and click on Save.

If you don’t have a Facebook Pixel already you can set up it here:

https://www.facebook.com/events_manager2

NB: Don’t forget, this will be blocked by the cookie consent footer if you’re using it!