Data Layer Reference

Article

A data layer allows you to easily find information and send it to different tools. For example, if you're using Google Tag Manager (GTM), you can have it take actions based on events in the data layer. If you aren't using GTM with Convertri already, see the following tutorial for details:

https://help.convertri.com/category/421-google-tag-manager

A developer can also find events in the data layer and send them to other applications. The information below should be enough for them to access it.

IMPORTANT: personal identifiable information will be added in the data layer. BE CAREFUL with what you do with it, as many analytics apps do not permit PII to be sent to their systems.

Event Clicks

Convertri sends the following events to the data layer:

cvt-click: when someone clicks a button that's set to any mode other than 'Open Checkout'

cvt-lead: when someone signs up through a Convertri form

cvt-initiate-checkout: when someone clicks a button that's set to 'Open Checkout' mode

cvt-purchase: when someone buys a product through the Convertri Cart

Event Data

cvt-click

Browser
Device
Redirect URL
Element ID
Element Name
Any query string data

cvt-lead

Browser
Device
Redirect URL
Prospect ID
All query string data
All form field contents

cvt-initiate-checkout

Browser
Device
Redirect URL
All query string data
Product name
Product ID
Product Price
Product quantity
Product variant
Coupon used
Currency

cvt-purchase

Browser
Device
Redirect URL
Any query string data
Product name
Product ID
Product price
Product quantity
Product variant
Shipping amount
Tax amount
Coupon used
Currency
All form field data

Note: If there is no data for a field it will be empty.