Data Layer Reference

Article

A data layer allows you to easily find information and send it to different tools. For example, if you're using Google Tag Manager (GTM), you can have it take actions based on events in the data layer. If you aren't using GTM with Convertri already, see the following tutorial for details:

https://help.convertri.com/category/421-google-tag-manager

A developer can also find events in the data layer and send them to other applications.  The information below should be enough for them to access it.

IMPORTANT:  personal identifiable information will be added in the data layer.  BE CAREFUL with what you do with it, as many analytics apps do not permit PII to be sent to their systems.

Event Clicks

Convertri sends the following events are sent to the data layer:

cvt-click: when someone clicks a button that's set to any mode other than 'Open Checkout'

cvt-lead: when someone signs up through a Convertri form 

cvt-initiate-checkout: when someone clicks a button that's set to 'Open Checkout' mode

cvt-purchase: when someone buys a product through the Convertri Cart

Event Data

cvt-click

  • Browser
  • Device
  • Redirect URL
  • Element ID
  • Element Name
  • Any query string data

cvt-lead

  • Browser
  • Device
  • Redirect URL
  • Prospect ID
  • All query string data
  • All form field contents

cvt-initiate-checkout

  • Browser
  • Device
  • Redirect URL
  • All query string data
  • Product name
  • Product ID
  • Product Price
  • Product quantity
  • Product variant
  • Coupon used
  • Currency

cvt-purchase

  • Browser
  • Device
  • Redirect URL
  • Any query string data
  • Product name
  • Product ID
  • Product price
  • Product quantity
  • Product variant
  • Shipping amount
  • Tax amount
  • Coupon used
  • Currency
  • All form field data

Note: If there is no data for a field it will be empty.