Projections Overview
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In Simulatri the Projections area lets you explore the finer details of your funnel design. You can see how much profit and revenue your funnel has generated; how many leads, clicks buyers and subscribes it has produced and even see data about your traffic sources, average click value and products.
This guide will show you how to get the most out of the Projections area of Simulatri so you can really understand every aspect of your funnel whether it’s for you, or a prospective client.
Scenarios Selector
When you are in the Projections area the data being shown to you will automatically be the data from your main scenario, that is the first scenario design that you created for your funnel. To change the data which is displayed, you simply need to use the scenario dropdown to select which scenario you would like to be displayed in the Projections area.
Please Note: Scenarios are a Simulatri Pro feature and so this will only apply if you have are a Pro member.
Timeframe Dropdown
Unlike with the Simulate feature, in the Projections area you aren’t just limited to a 30 day projection. Instead, in the Projections area you have the choice to display data for the following 6 periods:
- 14 days
- 30 days
- 60 days
- 90 days
- 120 days
- 180 days
Just select your preferred timeframe from the dropdown and the stats shown will update accordingly.
Timeline Graph
The timeline graph can be used to display the following metrics from your funnel design:
- Revenue – the total amount of money generated from the funnel
- Profit – the amount of money generated from the funnel minus any traffic, commission of sales costs.
- Clicks – the total number of clicks generated by traffic sources in the funnel
- Leads – the number of sign ups across the funnel which includes conversions from opt-in and application pages
- Buyers – the number of people who buy a product in the funnel which is taken from conversions on pages with a product attached. A prospect who buys a front end product and then an upsell is still only counted as one buyer.
- Subscribers – this is the number of buyers who purchased a product that is recurring in the funnel. As with buyers, this counts prospects who bought multiple recurring products as one subscriber.
The timeline graph will give you a clear picture of how your funnel will perform in those 6 areas.
To change the metric, simply select the metric that you want to see from the tabs list at the top and the graph will change accordingly.
Pro users are able to take advantage of the scenario comparison feature within the timeline graph which allows you to directly compare how your scenarios will perform.
Top Tip: If your funnel design contains a recurring product, you may need to increase the timeframe to see the long-term income that it will generate.
Traffic
Our traffic section neatly presents how much revenue each of your traffic in your funnel designs has generated. You’ll be able to see the exact figure in the left panel and when you hover over each bar in the graph.
This easily allows you to see which traffic sources in your funnel design is working hardest for you and bringing in the most money, allowing you to make informed decisions about whether any changes to your traffic set up are needed.
Average Click Value
As well as being able to see the revenue generated by each traffic source, the average click value section goes further in showing you exactly how much each click is worth to you.
The graph will display the average click value for each of your traffic sources in the funnel design.
You can also use the generate report button to see more detailed information relating to the average click value of your traffic sources. Pressing this button will allow you to see the average click value for each traffic element in your funnel design. So if you have two paid traffic elements you can see which one is more valuable to you just by using the generate report button.
Products
The products breakdown will show you a list of each one of your products in the funnel design along with the amount of revenue it has generated, any selling costs that are attached to it, as well as a final profit figure.
Analysis
Our analysis panel will give you some fine details relating to average funnel earnings per click and average lead value.
This allows you to really understand how well your funnels are performing at a granular level and is something that any prospective clients of yours will love.
Breakdown
Then there’s the breakdown panel. This is fairly similar to the simulate screen in the designer, but it will apply for the timeframe selected from the dropdown.
Here you’ll get a breakdown for your selected timeframe of the following metrics:
- Revenue – the total amount of money generated by the funnel
- Traffic – the total amount of money spent on traffic
- Commission – the total amount of commission paid out
- Cost of Sale – the total amount of sales costs paid on products sold, this might include delivery or tax
- Total Profit – the total amount of money generated by the funnel minus the traffic, commission and selling costs
Generate Proposal
The generate proposal button allows you to turn your funnel design into an incredible, professionally designed sales pitch at just the click of a button.
All you need to do is upload your logo, add your text and then click the button and your proposal document will be generated for you.