E-mail Marketing - Nailing The First Impression

Rob and Kennedy from E-mail Marketing Heroes show Convertri users how to create a killer welcome sequence to get your leads engaged, inspired and ready to buy, right from the word go. 

Note the first few minutes of this recording don't have any image, as Rob hadn't worked out how to share his screen yet :)

You'll discover:

• Pro-level targeting:  how to use your welcome sequence to segment your leads and deliver exactly what they need
• Why you need to hit the ‘Goldilocks Zone’, and how to do it - so your welcome sequence isn’t too long, isn’t too short, but is just right
• How to hit all the primal emotional triggers that’ll mean your leads will feel like they’ve known you for life (and nothing gets engagement like rapport)
• Staying in the front of mind: a great first impression is no good if they forget who you are by day 2.  You’ll see how to make sure you’re always the provider they think of first