Simulation of a 30 Day Projection - Part 2
In this scenario, Carol will spend the same amount of money for Paid Traffic as seen in Part 1. However, instead of asking for the sale with an Application Page, Carol will warm up her up prospects by sending all her paid traffic to a lead magnet instead (Opt-in Page element). This lead magnet could be a quiz to help her prospects understand where their mindsets are in the corporate world, it could be a pre-recorded audio of an old Ted Talk that Carol once gave or a downloadable checklist, etc. The objective here is to spur lead generation.
Setting Up a New Scenario
Open the funnel design you created in Part 1. Then, click Scenarios on the top left corner of the screen.
Select Create New on the top right.
Give your new funnel design a new name like Improvement. To exit, click out of the X next to Scenarios. Notice on the upper left side of your screen that it now says, Editing: Improvement. You’re now ready to create your new scenario!
Creating a New Scenario
Next, we’ll create our new scenario by first separating the Application Page and Checkout Page from the Paid Traffic element. To do this, click the grey line that links the elements from the Paid Traffic source. The line will turn blue, then, hit the rubbish bin in the Quick Actions toolbar.
To make room for the new elements, hold ‘shift’, select the two disconnected elements and drag them to the right of the funnel designer
Adding a Lead Magnet (Opt-in Page)
In marketing, we know that it’s easier to convince people to give their email address in exchange for something free than it is to sell a $1,000 product or service. By giving away something of value that prospects can engage with, we’ll have a bigger chance of turning that prospect into a customer. In this scenario, keep in mind that Carol has defined her audience very well; this increases the likelihood that most of her paid traffic will accept her lead magnet.
With that in mind, open the Elements Tray on the left and drag out an Opt-In Page element, and set the conversion rate to 50%. That is, of the 600 hits who visited Carol’s Opt-In Page, 300 will give their email address in exchange for the lead magnet.
Here’s what that looks like:
NOTE: It’s important to understand that a hit is an impression and not necessarily a unique person!
Adding a Sales Page
For the 300 leads that downloaded the free lead magnet, we can say that some would be inclined to purchase a small ticket item like a mini-crash course about money, or other tripwire product for less than $20. In this scenario, we’ll be conservative and say that of the 300 leads who downloaded the lead magnet, 20% will buy Carol’s Manifesting Money Crash Course for $17. To reflect this in your funnel, open the Elements Tray and add a Sales Page element.
In the Elements Properties panel, change the name of the product to $17 Crash Course. Then select Conversions. Set the conversion rate to 20% and click Choose Product.
Next, select Add Product on the top right, and either choose a product from the drop-down or select, Create New.
For the purposes of this example, the price of the small ticket item will be set to $17. Click OK and OK again to return to the funnel design. Your funnel design should look like this:
Notice that the number of Conversions on the Lead Magnet (Opt-In Page element) is the same as the hits on the Sales Page element. Keeping in mind that a hit acts more like an impression, we can alter this number by adding an Autoresponder.
Adding an Autoresponder Page
You can set an autoresponder like MailChimp or SendGrid to set a series of emails to your email list. In this scenario, the autoresponder’s email campaign will tell Carol’s prospects, “Hey, you liked my lead magnet? Check this out, I have a crash course on how to manifest money and it only cost $17!”
Using an autoresponder can increase the number of impressions or hits of your landing pages and sales pages. In this example, we’ll add an Autoresponder element and change the Conversion rate (on the Autoresponder element) to 100%.
Notice how adding an Autoresponder doubled the number of hits on the Sales Page element. More eyes on your sales page can result in more conversions.
Asking for the Big Sale
After Carol’s leads purchase her $17 product, we can offer them the $1,000 1-on-1 Coaching Plan. To do this, connect the Sales Page element to the two elements we put aside earlier, add an Autoresponder element the same way that you did in the step above.
Now that Carol’s prospects have downloaded her lead magnet, they purchased her $17 product, they know what Carol is about so, we can justify increasing the conversion rates in the Application Page and in the Checkout Page. To be conservative, we’ll bump the conversion rates to 20%
Change the conversion rates as follows:
Application Page - from 10% to 20%
Checkout Page - from 12% to 20%
Simulating a 30-Day Projection for Scenario
Click Simulate to view your new 30-Day Projection.
Comparing Scenario 1 to Scenario 2
The difference between somebody coming from a paid ad going straight into an application page (Scenario 1) compared to somebody that's opted in for a lead magnet and went through an email sequence that includes a $17 product is that in Scenario 2, people know Carol. As a result of adding a lead magnet, she gained more leads.
To see projection graphs, click Close on the top right corner of the screen. You’ll be taken to your funnel designer dashboard. Find the funnel design you’re working on and click Projections.
Convertri will give you projections for your first scenario (Original) in the Timeline.
To see projections of Scenarios 1 and 2, side-by-side, tick the box next to Improvement which is what we named our second Scenario.
Here, you can view projections for Profit, Clicks, Leads, Buyers, and Subscribers. You can also change the 30-day projection window to 14 days, 60 days, and up to 180 days by clicking on the dropdown. You can also generate a proposal for either scenario by clicking on the dropdown on the left side of the screen, above the Timeline.
Create a third scenario and add a Downsell Page element. Where would you place the Downsell element? What would the conversion rate be? Would you use an Autoresponder? How will that affect revenue and profit?